We as an organization are proud to adhere to a basic set of values that we find fundamental to fostering a positive company culture, our company's success and the success of our clients.

We value:

• Acting with Integrity in all that We Do - we will act with integrity and be honest with each other and all those we come into contact with. Customers and Associates all want honesty and value - no reasonable person ever asks for perfection.



• Relentless Focus on Customer Loyalty - it may seem obvious, but we will focus every interaction, every process, and every Associate on ensuring a Customer experience that is above all others in the industry. We will strive to improve our Customer focus via process improvement in our every day operations - resulting in unparallel Customer loyalty.



• Entrepreneurial Spirit - we will foster a "can do" entrepreneurial spirit with speed and flexibility in all that we do, including the fastest "from concept to Customer" time and a rapid "from creation to market" time. As we grow larger, it is important to keep the excitement and competitive differentiation of a small company. That spirit also includes embracing change as an opportunity for growth - we will not be successful by doing the same things that we've done well historically again and again. Our world, our markets, our Customers, will always be changing and we must evolve to compete.



• A Commitment to Product Quality and Focused Innovation - we strive to have the best product Quality in the industry while building on our history of innovation - in order to be viewed by our Customers and our Competitors as a leader in new ideas.



• A Team-based Environment Where We Enjoy What We Do - we want an environment that people enjoy working in and where they have fun. We will operate as a cohesive Team and all that this implies - mutual accountability, trust and cooperation. We will have our differences - and value those differences - but once a decision is made we will go forward together. There are many ways to make a living; we want to be a company that is sought after and appreciated - that is fun.



• Continual Process Improvement - our technology and services support improvement of our Customers' processes - we must view ourselves in the same manner. As part of our process orientation, we will work to improve our own processes and performance each and every day. This begins with documentation and repeatability. It also includes acknowledging our mistakes when we make them. Mistakes are inevitable - we must embrace them as a learning opportunity, without placing blame, but instead determining what we need to do - most often from a process perspective - to ensure that the mistake doesn't happen again. At the very heart of our business success will be our passion for and continual improvement of the Quality and speed of our processes.



• Open, Honest, Timely Communication - in the same spirit as "honest and integrity", we will communicate in an open and timely manner internally and with the outside world.



• We value our Rights & Obligations - We will embrace our Rights & Obligations as members of one cohesive team.
  - Right to understand direction, action, and priorities
  Obligation to seek to understand
  - Right to raise issues and concerns
  Obligation to offer solutions
  - Right to participate in constructive debate
  Obligation to support Team decision
  - Right to make mistakes
  Obligation to use good judgment
  - Right to ask for help
  Obligation to provide help
  - Right to respect
  Obligation to show respect